stand visuals

WOC GENEVA 2025

As a Graphic Designer at Cafetto, I had the opportunity to design an interactive wall graphic for our stand at World of Coffee Geneva. A project that allowed me to push creative boundaries on a large scale.I developed the concept by combining hand-drawn illustrations with layered, vibrant elements in Adobe Illustrator, resulting in a bold, eye-catching design that resonated with the coffee community.

The goal was to create something that would stand out in a busy exhibition space and draw people to the stand, and I’m proud to say it did just that. The design became a visual talking point and helped drive strong foot traffic throughout the event.

It’s always rewarding to see a design come to life beyond the screen, and this project was no exception. Take a look at how it all came together on site. 👏